BTM²

In this era of relentless technological advancements and market volatility, the capacity to evolve company operations is becoming essential for staying ahead in the competitive landscape and, in many instances, for survival.

While the concept of agility is high on the agendas of numerous CEOs, the practical challenges of transforming a large, rigid, process-oriented company into an agile, responsive entity can be daunting.

The reality is that the traditional command-and-control hierarchical structures of modern corporations can be traced back to the early Industrial Revolution.
Organisational processes, entrenched in transaction-based technologies, perpetuate cultural norms. In an era where a transformation programme was a rare experience for many managers, this approach might have sufficed.

However, in a time when one transformational challenge rapidly follows another in a whirlwind of initiatives, such traditional organisational systems and cultures are becoming obsolete. Dealing with ongoing transformation demands new, more dispersed management models and a comprehensive shift in organisational instrumentation from retrospective, periodic, and hierarchical reporting to immediate insights and instantaneous peer communication.

The model should be more akin to a symphony orchestra than a solo performance. In an orchestra, various instruments come together, each playing its unique role, yet all contributing to a harmonious and cohesive performance.

And the management tool which enables you to do that is BTM² – the Business Transformation Management Methodology for managers, leaders, and consultants.

BTM² emerges as a pioneering and integrative methodology for holistic business transformation, renowned for its meticulous academic research and practical commercial application. This methodology presents a well-defined framework with distinct phases, deliverables, and methodologies, adaptable across various business transformation scenarios. Its universal design transcends the boundaries of specific business functions, technologies, or industries.

At its core, BTM² draws its strength from solid academic foundations and real-world business insights, enhancing credibility among professionals and industry peers. As a neutral, objective framework, it plays a crucial role in pinpointing and resolving diverse business challenges. It’s an indispensable tool for regular and prompt assessments within the realm of business transformation.

Addressing both rational and emotional elements, BTM² distinguishes leaders who embrace a proven approach to drive transformation. Its implementation can forge a competitive edge, as it remains agnostic to specific technologies or companies. This makes BTM² versatile and universally adoptable by any organisation, independent of external partnerships.

In essence, BTM² offers vital guidance, support, and structural framework necessary for effective transformation management, making it a go-to choice for organisations seeking to navigate the complexities of change in today's fast-paced business environment.

There are four phases in the BTM² business transformation methodology lifecycle, which are:

Envision, Engage, Transform, and Optimise.

It also consists of nine transformation management disciplines which are:

Meta Management, Strategy Management, and Value Management.
Risk Management, Project and Programme Management.
Business Process Management, and IT Transformation Management.
And Organisational Change Management and Competence and Training Management.

Delving into the nine management disciplines of the Business Transformation Management Methodology, we find distinct yet interconnected areas that support and enhance the transformation journey.

Meta Management forms the backbone, offering a comprehensive framework that interlinks all disciplines and shapes the management structure essential for effective transformation. It addresses several facets including leadership, culture, values, communication, and specific guidelines for each discipline.

Strategy Management comes next, primarily focused on the ‘Envision' phase of the transformation lifecycle. It involves selecting the right team, gathering, and analysing data, understanding transformation needs and readiness, creating a visionary business model, and defining an integrated transformation plan.

Value Management is about defining the business benefits and identifying necessary changes to achieve these benefits. It emphasises creating a robust business case and a plan for realising benefits, with a strong focus on stakeholder engagement for knowledge building and commitment.

Risk Management provides crucial guidance throughout the transformation process. It involves managing risks associated with the transformation process itself and those linked to the potential obsolescence or sub-optimality of the desired future state.

Business Process Management defines the scope of process changes required for performance improvement. It goes beyond process modelling, focusing on the interplay between IT, business, and people-related tasks. Identifying end-to-end processes and assigning responsible owners are key aspects here.

IT Transformation Management assesses the impact of current IT processes and systems on business transformation. It involves evaluating solution readiness, assessing gaps between current and future IT states, deploying IT operations, and implementing IT governance.

Organisational Change Management tackles the human aspect of transformation. It encompasses managing the change in work practices of individuals and includes establishing effective governance, assessing change readiness, and implementing stakeholder communication and performance management strategies.

Competence and Training Management addresses the qualification needs for business transformation. It identifies training requirements, develops measures to bridge competency gaps, supports learning transfer, and evaluates the effectiveness of training initiatives.

Finally, Project and Programme Management supports the implementation of the transformation strategy to achieve the outlined business benefits. Programme management focuses on the high-level specification of transformation, including stakeholder management and benefit realisation, while project management zeroes in on detailed specification and control of activities to deliver products.

Each discipline plays a vital role, contributing uniquely to the holistic transformation of a business.

As we conclude today's podcast, let's reflect on the importance of evolving and adapting in the ever-changing business landscape. We've delved into the intricacies of business transformation, exploring the comprehensive framework provided by the nine management disciplines of BTM².

Remember, successful transformation is not just about adopting new technologies or strategies; it's about a holistic approach that encompasses strategy, processes, people, and technology. By understanding and implementing these key disciplines, you're not just changing your business; you're preparing it for a future of sustained success and innovation.

Thank you for joining me on this journey of discovery and transformation. Until next time, keep pushing the boundaries and driving meaningful change in your organisations.