Digital Transformation Course

The THRIVE-AI Transformation Management Practitioner Program has been meticulously designed to equip managers, leaders, and consultants with the essential skills needed to effectively manage and lead transformation initiatives, especially in an era where AI plays a pivotal role.

It is ideal for professionals determined to go beyond being mere subject matter experts who execute orders. Instead, it prepares you to steer transformation strategies, recognising and leveraging the significant business value AI introduces across all core functions and into new business models. This comprehensive learning experience sets the stage for you to manage and lead.


Enroll in this world-class digital transformation course – Learn from a Chef Executive Officer.

Why This Digital Transformation Course is so Important

In today’s rapidly evolving market landscape, continuous technological advances, emerging agile competitors, and the demand for personalised customer experiences compel every industry to redefine their operational strategies.

This two-course bundle helps you stay competitive and relevant by mastering how to lead impactful digital transformation initiatives that deliver enhanced value to your users.
It will equip you with essential skills to bridge the gap between business operations and technological advancements, and communicate with senior stakeholders with confidence.

The curriculum covers everything from digital transformation strategies to practical AI business capabilities, providing you with a comprehensive skillset to spearhead and implement effective digitally-driven business transformations.

The State of Digital Transformation in 2024

It will become impossible to enjoy a safe and successful management career between now and 2030 without a solid understanding of the interception between business management and new technology like AI.

Digital Transformation Course


The proportion of leaders who are not very good at both strategy and execution. This explains why so many companies are falling behind their more successful competitors.


The proportion of people occupying transformation roles who have no formal credentials to validate their transformation expertise. This explains the mediocrity inside so many transformation efforts.

Digital Transformation Course Key Benefits

  • Streamlining processes and enhancing customer experiences using cutting-edge digital technologies such as artificial intelligence and data science.
  • Achieving superior business results through the strategic alignment of company objectives and organisational culture.
  • Gaining a multidimensional understanding of digital transformation across various business aspects like products, platforms, solutions, customers, supply chain, and brand, supported by real-world examples.
  • Learning directly from industry leaders who are at the forefront of digital transformation across diverse global companies.
  • Embark on this journey to transform your expertise and drive your organisation towards a digitally empowered future.

10 Outcomes This Digital Transformation Course Can Help You Achieve

  1. Be among the small number of Certified Transformation Managers available.
  2. Secure cutting edge digital transformation initiatives to work on.
  3. Impress hiring managers with your transformation knowledge and certification.
  4. Help teams work with one common approach to transformation.
  5. Overcome resistance to AI innovation and drive genuine transformation.
  6. Get involved with initiatives that are both innovative and transformational.
  7. Move on from working with firms that lack budget, capability and ambition.
  8. Help executives recognise the real business value of your digital initiatives.
  9. Encourage executives to increase funding through successful AI use cases.
  10. Outperform your competition in the race for the best transformation roles.

THRIVE-AI Transformation Management Program

Where the art of Transformation Management meets the ingenuity of AI – with two courses.

Transformation Management – Course #1

AI Digital Transformation – Course #2


Course 1: Transformation Management

Module 1: Guiding Principle 1 – Transformation

This digital transformation course module delves into the pivotal role of transformation in prospering within the digital economy, covering essential aspects such as:

  • Grasping the digital economy and distinguishing between genuine transformation and mere change to underline strategic imperatives.
  • In-depth guidance on what to transform, how to approach it, and why it is crucial within organisations, including the adoption of digital and transformation mindsets.
  • Tackling dual-speed transformation and common challenges to ensure effective implementation and overcome potential pitfalls.
  • Transitioning from digitised processes to dematerialised systems while preparing for and mitigating industry disruptions.
  • Assessing transformation readiness and drawing lessons from real-world examples of both successful and unsuccessful transformations.
  • Strategic considerations for engaging with technology firms and understanding the impacts of organisational size on transformation efforts.

This module provides a comprehensive foundation for leading transformation initiatives, essential for maintaining competitive advantage in today's rapidly evolving business landscape.

Module 2: Guiding Principle 2 – Holistic

This digital transformation course module explores the comprehensive approach required for successful digital transformation, covering several critical areas:

  • Highlighting the importance of a holistic perspective to flourish in the digital economy and lead transformation efforts effectively.
  • Developing competitive strategies and innovative business models while understanding dynamic business ecosystems.
  • The roles of corporate culture and organisational structure in shaping transformation alongside evolving customer expectations.
  • Key aspects of transformation execution, including the enhancement of management, innovation, and technical capabilities.
  • Integrating comprehensive governance, risk management, and value creation to ensure all-encompassing transformation oversight.
  • Offering a well-rounded approach to transformation that ensures every aspect of the organisation is aligned and adapted to digital demands.

This module provides essential insights into integrating a holistic strategy into your transformation initiatives, ensuring a balanced and thorough approach to digital adaptation.

Module 3: Guiding Principle 3 – Response

This digital transformation course module delves into the critical importance of strategic responses within the digital economy, emphasising how businesses can effectively adapt and react. Key areas covered include:

  • Understanding the necessity of a robust response strategy to thrive in the digital economy.
  • Integrating strategic response with competitive intelligence to anticipate and react to market changes.
  • Developing digital business responses that include both offensive and defensive strategies to maintain a competitive edge.
  • The role of digital business models and platform perspectives in shaping a company’s response to external pressures.
  • The importance of responding swiftly to market changes and internal challenges to maintain agility.
  • Techniques for enhancing internal response mechanisms to ensure cohesive and rapid adaptation across the organisation.

This digital transformation course module provides the tools and insights needed to develop both proactive and reactive approaches, vital for navigating the complexities of the digital landscape effectively.

Module 4: Guiding Principle 4 – Innovation

This digital transformation course module highlights the pivotal role of innovation in securing success within the digital economy, addressing several key facets:

  • Emphasising why innovation is crucial for thriving in today's digital landscape.
  • Exploring the concepts of innovation excellence and customer centricity to enhance product and service offerings.
  • Examining innovations in operations and workforce to boost efficiency and adaptability.
  • Delving into business model innovation and the strategic use of digital use cases to stay ahead of competition.
  • Investigating the integration of platforms, app clouds, and the SMAC stack (Social, Mobile, Analytics, Cloud) to leverage emerging technologies.
  • Cultivating an innovation culture, securing funding for innovation projects, and establishing metrics to measure the impact of innovation efforts.

This digital transformation course module equips participants with the understanding and tools needed to foster innovation across various dimensions of their organisation, ensuring sustained growth and competitiveness in a rapidly evolving digital world.

Module 5: Guiding Principle 5 – Value

This digital transformation course module delves into the multifaceted concept of value, which is crucial for organisations striving to succeed in the digital economy. It covers various dimensions of value creation and management:

  • Understanding why value is fundamental to thriving in the digital economy, examined through both internal and external lenses.
  • Detailed analysis of customer value, encompassing aspects such as price, platform, experience, and the overall offering.
  • Exploring internal value within an organisation, focusing on operational efficiency, workforce engagement, and marketing effectiveness.
  • Highlighting the importance of enhancing stakeholder value and strategically managing all forms of value within the business.
  • Discussing intangible value elements and the effective realisation of benefits to maximise returns.
  • Applying these concepts through practical business cases to demonstrate how theoretical value translates into tangible outcomes.

This digital transformation course module provides the insights and tools necessary to evaluate and enhance value in all its forms, ensuring that participants can implement strategies that significantly impact their organisation's success in the digital landscape.

Module 6: Guiding Principle 6 – Enterprise

This digital transformation course module underscores the critical importance of adopting an enterprise-wide approach to thriving in the digital economy. It covers the strategic role of leadership and the management of technology and transformation across the organisation:

  • Exploring why a robust enterprise strategy is essential for success in the digital economy.
  • Delving into the roles of transformation and technology leaders, including the concept of Leadership PQ (Political Intelligence).
  • Examining the frameworks of transformation governance, and the impact of mindsets, culture, and behaviour on organisational success.
  • Detailed analysis of transformation enablers, management techniques, and the structuring of portfolios, programmes, and projects to optimise outcomes.
  • Discussing the advantages of Agile methodologies in enhancing organisational flexibility and responsiveness.
  • Integrating organisational change management, business process management, and technology management to ensure comprehensive enterprise transformation.

This digital transformation course module provides participants with a deep understanding of how to lead and manage broad-scale transformations that align with enterprise goals, ensuring sustainable success in a rapidly evolving digital context.

Module 7: Transformation Roadmap

This digital transformation course module presents a structured approach to crafting and executing a transformation roadmap, essential for success in the digital economy. It covers key strategic components:

  • Understanding and Development: Gain a comprehensive understanding of the transformation roadmap process and align leadership mindsets to support transformative goals.
  • Market Analysis and Strategic Responses: Conduct thorough market analysis to inform strategic decision-making and develop responsive strategies that address identified challenges and opportunities.
  • Readiness and Innovation: Activate organisational readiness for transformation, ensuring all elements are aligned, and apply strategic innovation to propel the transformation agenda.
  • Case Development and Prioritisation: Prepare detailed digital use cases and business cases, prioritising initiatives based on their strategic alignment and potential impact on the organisation.
  • Governance and Process Management: Establish robust portfolio management, process optimisation, and governance structures to support effective transformation execution.
  • Execution and Management: Plan and implement the transformation strategy, managing the entire process to ensure successful outcomes and sustained change.

This digital transformation course module is designed to provide participants with the tools and insights needed to navigate the complexities of digital transformation, from initial planning through to successful execution and management.

Transformation Management Certification Exam

This certification exam is a pivotal step in validating your expertise in digital business transformation management:

  • Take the Exam: Sit for the comprehensive online exam at a time that suits you, testing your knowledge across all key aspects of digital transformation.
  • Passing Criteria: Achieve a minimum of 80% to pass the exam, demonstrating a high level of understanding and proficiency in the field.
  • Certification and Verification: Upon passing, receive a certificate that is verifiable on the blockchain, ensuring its authenticity. Additionally, you will be provided with a private digital certificate page, ideal for showcasing your qualifications and marketing yourself to prospective employers and collaborators.

Course 2: AI Digital Transformation

Module 1: Introduction

This introductory module of the AI in digital transformation course lays the foundation for understanding the integration of strategy, management, and technology in the digital transformation process:

  • Strategic Business Direction: Learn how to set strategic directions that leverage digital opportunities and position your organisation for competitive advantage in a digital world.
  • Business Management & Technology Innovation: Explore the integration of business management with technological innovation to enhance operational efficiency and drive innovation.
  • Digital Use Cases: Examine practical examples of digital use cases that demonstrate the effective application and impact of digital strategies across various industries.
  • Comprehensive Understanding: Gain a holistic view of how strategic alignment, innovation, and practical applications come together to drive digital transformation.
  • Actionable Insights: Extract actionable insights from real-world scenarios to apply to your own organisational challenges and opportunities.
  • Preparation for Transformation: Equip yourself with the knowledge and tools needed to lead and manage successful digital transformation initiatives.

This digital transformation course module equips participants with the essential skills and knowledge to navigate the complexities of digital transformation. By understanding strategic business direction, integrating technology with business management, and analysing successful digital use cases, participants will be well-prepared to lead and drive transformation initiatives within their organisations.

Module 2: About Artificial Intelligence

This digital transformation course module provides an in-depth exploration of Artificial Intelligence (AI), covering its fundamental aspects and its role in modern business environments:

  • AI & Categories: Understand the different categories of AI, including machine learning, natural language processing, and robotics, and how they are applied across various sectors.
  • AI Process: Learn about the processes involved in developing and implementing AI solutions, from data collection to model training and deployment.
  • AI Benefits: Explore the numerous benefits AI can bring to a business, such as increased efficiency, enhanced decision-making, and improved customer experiences.
  • AI Challenges: Address the common challenges faced when integrating AI into business operations, including ethical concerns, data security, and the need for skilled personnel.
  • AI Skills: Identify the essential skills required to work effectively with AI technologies and how to develop these skills within your team.

This AI course module equips participants with a solid understanding of the various aspects of AI and its practical applications. By the end of the module, learners will be well-prepared to leverage AI in their organisations, navigating both the opportunities and challenges that come with AI implementation.

Module 3: Business Model Transformation

This module of the AI course delves into the transformative processes essential for adapting business models to thrive in the digital economy:

  • Business Model Transformation: Understand the fundamentals of transforming traditional business models to meet the demands of a rapidly changing digital marketplace.
  • Business Model Innovation: Explore innovative approaches to redesigning business models for enhanced competitiveness and sustainability.
  • Business Model Innovation Process: Learn the systematic processes involved in innovating business models, ensuring effective implementation of new strategies.
  • Digital Economy Enablers: Identify key factors and technologies in the digital economy that enable and support business model transformation.
  • Innovation Potential & Complexity: Assess the potential for innovation within your business model, understanding the complexities and challenges involved in implementing significant changes.
  • Strategic Application: Gain insights into applying these transformations within your organisation to capitalise on digital growth opportunities.

This digital transformation course module provides a comprehensive exploration of how businesses can transform and innovate their models to adapt to and succeed in the digital economy. Participants will gain a deep understanding of the strategic, operational, and technological aspects involved in business model transformation, preparing them to lead their organisations through significant changes effectively.

Module 4: AI Business Model Case Studies

This digital transformation course module focuses on the strategic integration of Artificial Intelligence into business models, highlighting successful examples and innovative approaches:

  • About AI Business Models: Gain an overview of how AI can be incorporated into business models to drive innovation and efficiency.
  • AI Business Model Ideas: Explore a range of innovative AI business model ideas that can transform industries and create new value propositions.
  • Netflix AI Business Model: Examine how Netflix uses AI to enhance content recommendations and improve customer engagement, setting industry standards.
  • Vicarious AI Business Model: Understand Vicarious’ approach to integrating AI into robotics for automating processes that require human-like reasoning.
  • NVIDIA AI Business Model: Learn about NVIDIA’s use of AI in enhancing computing, graphics, and network systems to support advanced applications like gaming and autonomous vehicles.

This AI course module provides participants with a clear perspective on how AI can be effectively embedded into business strategies to foster innovation and competitiveness. By studying examples from leading companies, learners will be able to conceptualise and apply AI-driven business models in their own organisations, positioning them for success in an AI-driven future.

Module 5: AI Functional Use Cases

This digital transformation course module of the AI course explores a comprehensive range of functional use cases for Artificial Intelligence across different business domains, illustrating how AI can transform various organisational functions:

  • Core Business Functions: Discover how AI enhances decision-making in General Management, optimises Operations, and automates processes in Finance & Accounting.
  • Human-Centric Departments: Explore AI applications in Human Resources for recruitment and performance management, and in Customer Service to improve client interaction and satisfaction.
  • Technology and Infrastructure: See how AI supports Information Technology through infrastructure management and cybersecurity, along with enhancing Supply Chain efficiency through better logistics and forecasting.
  • Sales, Marketing, and Beyond: Learn how AI boosts sales strategies, targets marketing campaigns with precision, and streamlines Procurement and Production processes.
  • Strategic Development: Investigate AI's role in advancing Research & Development, speeding up innovation, and tailoring Learning & Development to individual needs.
  • Comprehensive Integration: Gain insights into the cross-functional deployment of AI to drive systemic improvements and achieve significant business impacts.

This digital transformation course module provides detailed insights into practical AI applications across various sectors of an organisation, empowering participants to leverage AI technology to streamline operations, enhance employee and customer experiences, and drive business growth.

Module 6: Companies Innovating with AI

This digital transformation course module explores the practical applications of AI, highlighting how prominent companies across various sectors are utilising AI technologies to foster innovation and drive business success:

  • Medical Device Industry: Examine how a leading company in the medical device industry employs AI to improve auditory devices, thereby enhancing the quality of life for individuals with hearing impairments.
  • Music Streaming Industry: Learn how a major entity in the music streaming industry uses AI to personalise music recommendations and curate playlists, boosting user experience and engagement.
  • Financial Software Industry: Discover how a notable financial software company integrates AI to deliver automated and precise accounting solutions, assisting both businesses and individuals in managing their finances.
  • Creative Software Industry: Investigate how a key player in the creative software industry leverages AI to transform creative processes, enabling more efficient design and content creation workflows.
  • Marketing Automation Industry: Understand how a leading marketing automation firm utilises AI to enhance customer relationship management and lead nurturing.

This digital transformation course module demonstrates how various companies are successfully using AI to innovate within their industries, providing participants with examples of effective AI integration that can inspire and inform their own AI strategies.

AI in Digital Transformation Certification Exam

This digital transformation course certification exam is a vital component in validating your expertise in artificial intelligence transformation management:

  • Take the Exam: Participate in our thorough online exam at a time that suits you, evaluating your grasp of all essential aspects of AI transformation.
  • Passing Criteria: Achieve a minimum of 80% to pass the exam, demonstrating profound knowledge and capability in the field.
  • Certification and Verification: On successfully passing the exam, you will receive a certificate that can be verified on the blockchain, ensuring its authenticity. Additionally, you will be provided with a private digital certificate page, ideal for showcasing your qualifications and marketing yourself to prospective employers and collaborators.

Real-World Expertise in Digital Transformation

Unlike many digital transformation courses that are primarily academic and theory-oriented, our program is uniquely designed to blend theoretical knowledge with practical application. By enrolling with us, you'll be taught by a world-renowned transformation expert—an internationally recognised consultant, author, founder, and CEO of a thriving digital business. This opportunity ensures you gain insights that are not only backed by rigorous research but also steeped in practical, real-world experience, positioning you effectively for success in the digital arena.

Your Instructor – Rob Llewellyn

Rob Llewellyn is the CEO of CXO Transform and a globally recognised advisor and author in the field of business transformation. With a career spanning over two decades, Rob has facilitated the generation of commercial value from new technology in more than 30 countries. His extensive experience includes providing strategic advice and guidance to Fortune 100 CEOs and their executive teams.

Rob's expertise is not only sought after in corporate boardrooms but also on global stages. He has been invited to speak at universities, conferences, and companies all over the world, sharing his insights on digital transformation and its impact on modern business practices.

This wealth of real-world knowledge forms the foundation upon which Rob launched one of the world’s first online learning platforms, specifically tailored for managers, leaders, and consultants who spearhead digital transformation initiatives. As your digital transformation course instructor, Rob brings not only his deep expertise but also a practical approach to understanding and leveraging digital transformation to drive significant business outcomes.

Unlock Your Potential with Dual Certification

Dive into a tailored educational journey that aligns with your schedule and learning style. Our digital transformation course program offers a comprehensive suite of features to enrich your learning experience:

  • Dual Courses and Certifications: Enrol in two courses and secure two blockchain-verified certificates upon successful completion.
  • Extensive Video Lessons: Explore over 9 hours of targeted content across more than 150 concise videos, each designed to effectively convey essential concepts.
  • Clear Instruction: Learn from an instructor who articulates complex topics clearly with an easy-to-understand British accent.
  • Accessible Materials: Benefit from text transcripts or subtitles accompanying each video, designed to enhance understanding and accommodate diverse learning preferences.
  • Interactive Learning: Engage with a combination of visual and written materials to deepen your grasp of the topics covered.
  • Personalised Note-Taking: Take advantage of the ability to add personal notes directly on the video within our learning platform, enhancing your review and retention capabilities.
  • Regular Assessments: Gauge your understanding through multiple-choice quizzes that track your progress and reinforce your learning.
  • Flexible Exam Schedule: Complete your certification exams online from any location at a time that fits your schedule, offering you utmost convenience.
  • Unlimited Exam Retakes: Benefit from the opportunity to retake exams as many times as necessary, ensuring you have every chance to achieve your certification.
  • On-Demand Access: Access course materials anytime, anywhere, with our 24/7 online platform.
  • Blockchain Verified Certification: Gain professional recognition with two certificates, each verifiable on the blockchain, showcasing your expertise to potential employers or clients.
  • Extended Course Access: Enjoy five years of access to both courses, allowing you to learn at your own pace and revisit materials whenever necessary.

These features are crafted to provide a solid educational foundation, supporting your professional growth and equipping you with the tools needed to excel in your field.

What Other Course Participants Say

Frequently Asked Questions

When I complete the digital transformation course, Can I share my credential on social media?

Certainly! We encourage you to broadcast your achievement far and wide. Our platform offers easy one-click sharing to numerous social channels, and we also provide a complimentary guide on how to effectively promote your new credential online.

What Are Blockchain Credentials?

We issue credentials on the blockchain to bolster security and prevent fraud. Unlike traditional paper certificates that can be easily forged, blockchain credentials are securely encrypted, making alterations virtually impossible. No private or personal information is stored on the blockchain, only a secure record of the credential itself.

Can I Print My Certificate?

Absolutely, you can. Access your certificate through a provided URL, download it as a PDF, and print it directly from your browser. You may also save the PDF for future printing needs.

What Does the Course Certificate Not Include?

The course certificate does not grant academic credits, show the final grade you obtained, the hours spent on the course, or provide a hard copy of the certificate.

When Does the Program Start and Finish?

The courses are self-paced, starting the moment you enroll and accessible indefinitely, allowing you to begin and proceed according to your own timetable.

Who Are These Courses For?

These courses are tailor-made for Executives, Senior Managers, and other leaders who are keen to understand digital transformation from strategy through to execution. They are also ideal for Project Managers, Change Managers, and Programme Managers involved in such initiatives, and extremely beneficial for job seekers aiming to stand out in the digital transformation job market.

How Long Do I Have Access to the Courses?

Once enrolled, you will have access to the course for five years.

Is the Entire Program Online?

Yes, the entire program is online, offering you the flexibility required in today’s fast-paced digital era. This format eliminates physical costs and logistical challenges, placing you in complete control of your learning journey.

What Will I Gain by Paying for This Program?

Upon payment, you’ll gain access to all materials necessary to earn Course Certificates. Successfully passing the final exams entitles you to a digital certificate for each course, which you can print or share on platforms such as LinkedIn or your personal website.

Can I Add My Credentials to My LinkedIn Profile?

Yes, you definitely can, and should! Adding your credential to LinkedIn is an excellent way to showcase your professional growth.

In What Format Will I Receive My Certificates?

Your certificates will be issued in a digital format, registered on the Bitcoin Blockchain, providing verifiable proof of your achievement.

I’m a PMI Member. Can I Submit This Course for Professional Development Units (PDUs)?

Yes, this course is recognised by PMI, and you can claim PDUs by completing it and self-reporting your progress in PMI's Continuing Certification Requirements System (CCRS).