In Digital: Value Creation vs. Competition

We hear it all the time – new startups competing with traditional businesses, if not replacing existing industries and categories altogether. Disruptive technologies like cloud computing and enterprise mobility have lowered the barrier to entry, if not totally eliminated it. Aspiring entrepreneurs need not worry about leasing an office space,…

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When Personal Opinions Damage Corporate Brands

In days of old, costly advertisements, PR and highly sought after press coverage were the main voices of corporate brands, and companies were in control. But the world has changed and the brands can be both built and destroyed through social media that costs nothing. Now when employees express opinions across social…

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Branding and Transformation Podcast

Phil Darby of The Full Effect Company speaks with Rob Llewellyn about the disconnect between branding and business transformation. Transcript Rob Llewellyn: I’m speaking with Phil Darby today. Phil is the founder of the Full Effect company, a consultancy that helps organisations build brands and align their business’s…

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