Millennials are those born between 1980-2000, and their ages currently range from 15-35. No matter what Internet-related business we are in, Millennials are our most important demographic and understanding these people who are changing the game is critical. Regardless how much older generations think of themselves, these Millennials are the people who are changing our world and the way we do business, so it's smart to collaborate with them.
But exactly why are Millennials the most important generation yet? and why are they driving well-known brands to an early grave by redefining what it means to be loyal?