While we sit back relaxed and witness the taxi industry being disrupted and Uber being one step closer to picking you up in a self-driving car, have you thought about who will unexpectedly disrupt your company's comfortable ride?
Perhaps an unknown start-up in a small shared space in Riga where a few bright 20 somethings are having fun building the next disruptive model that will crucify an entire industry. Or one of the thousands of new ideas on Product Hunt or KickStarter whose journey has only just begun.
There is a clear choice to disrupt or be disrupted. Sadly there are too many CEOs stuck in the previous decade, sitting back waiting to be disrupted, because they are doing nothing truly transformational which leverages digital and innovation capabilities and new ways of working.