When Personal Opinions Damage Corporate Brands

Rob Llewellyn By Rob Llewellyn

When Personal Opinions Damage Corporate Brands

In days of old, costly advertisements, PR and highly sought after press coverage were the main voices of corporate brands, and companies were in control. But the world has changed and the brands can be both built and destroyed through social media that costs nothing. Now when employees express opinions across social media, their personal biases can threaten the reputation of an entire company.
Read more about the risk of personal opinions damaging corporate brands.