Unilever and The Digital Capability Framework

Rob Llewellyn By Rob Llewellyn

Unilever and The Digital Capability Framework

Digital TransformationUnilever is a world-leader in digital transformation, which was reinforced when Gartner placed it at #4 in its 2014 supply chain ranking. But life for many firms is not the same, and most reading this post will have witnessed at least one company that runs projects and programmes with no perceived value for value chain stakeholders. The concept of Value Management is often nowhere to be seen, and if it is, it’s often a messy affair that lacks management and a proven process.
What Unilever has done, which others can learn from, is to adopt the Digital Capability Framework (DCF) in their digital enterprise transformations – a strategic management tool designed for digital transformation.
The 360° Business Transformation Journal contains a comprehensive article about digital transformation at Unilever using the Digital Capability Framework.

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About Me

With over 20 years helping managers and leaders generate commercial value from technology, Rob Llewellyn is dedicated to helping the new breed of digital economy professionals write the next digital economy success stories.

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