Unilever and The Digital Capability Framework
Unilever is a world-leader in digital transformation, which was reinforced when Gartner placed it at #4 in its 2014 supply chain ranking. But life for many firms is not the same, and most reading this post will have witnessed at least one company that runs projects and programmes with no perceived value for value chain stakeholders. The concept of Value Management is often nowhere to be seen, and if it is, it’s often a messy affair that lacks management and a proven process.
What Unilever has done, which others can learn from, is to adopt the Digital Capability Framework (DCF) in their digital enterprise transformations – a strategic management tool designed for digital transformation.
The 360° Business Transformation Journal contains a comprehensive article about digital transformation at Unilever using the Digital Capability Framework.