To explain how the Digital Vortex is the inevitable movement of industries toward a “digital center” in which business models, offerings, and value chains are digitised, the Global Center for Digital Business Transformation (DBT Center) published Digital Vortex: How Digital Disruption Is Redefining Industries in June 2015.
Taking their work further, in November 2015, the DBT Center published new papers in November 2015, which continue with the Digital Vortex theme.
1. Disruptor and Disrupted Strategy in the Digital Vortex
This paper considers how digital disruptors are attacking, or going to attack, other companies, and some of the questions that incumbents should be asking such as; “what steps should we take when attacked?” and “what capabilities do we need to deal with the threat of disruption?” Among other things, the paper also presents a playbook of competitive strategies for digital disruption.
2. Competing in the Digital Vortex: Value Vampires and Value Vacancies
This paper introduces the concepts of “value vampires” and “value vacancy”. Value Vampires are companies that practice combinatorial disruption and see their competitive advantage reduce the overall market size, while Value Vacancies are opportunities that can be exploited with digital disruption.
3. New Paths to Customer Value: Disruptive Business Models in the Digital Vortex
This paper expands on the urgency outlined in “Digital Vortex,” to create new value for customers (cost, experience, and platform value) and it provides a classification of digital business models, as well as examples of the disruptors who use them to create this value.