Touching Emotions With Digital Tech
Customer Centricity is core to value-orientated digital transformation, and emotions need to be at the heart of customer centricity, particularly when 80% of a person's life is guided by emotion.
Game changing digital technologies such as mobile virtual reality (VR) create emotional connections between the product and the customer, and reinforces the fact that VR is not a fad, but a glimpse at how the future of customer centric business will look. This article from the Business Transformation Academy explains how VR will be used in automobiles, real estate and marketing.
There is also a whole range of emotional wearable tech that will become an increasing part of what we wear, and companies that recognise this, are already streets ahead of those that don't.