The Big Disruption of Big Data

Rob Llewellyn By Rob Llewellyn

The Big Disruption of Big Data

As with all digital transformation, profiting from big data is about “business” disruption. The underlying technology is a vital enabler, but the value and competitive advantage is derived through the business.
CapGemini surveyed 1,000 CXOs and senior decision makers to help understand where the big data market is going. The outcome was this collection of fascinating findings, four ways in which data-driven insights are changing businesses, and seven guiding principles for realising big data value.