Realising the Benefits of Digital Customer Care

Delivering better customer care through digital channels is an aspiration held by many companies, but pulling it off successfully has proven to be easier said than done, leaving the business benefits of lower costs and increased customer satisfaction unrealised for many firms. Poor digital experience, unclear migration strategies, fear of losing revenue,…

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Touching Emotions With Digital Tech

Customer Centricity is core to value-orientated digital transformation, and emotions need to be at the heart of customer centricity, particularly when 80% of a person’s life is guided by emotion. Game changing digital technologies such as mobile virtual reality (VR) create emotional connections between the product and the…

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