Storytelling for Transformation Leaders

Rob Llewellyn By Rob Llewellyn

Storytelling for Transformation Leaders

transformation-storytellingIn The Irresistible Power of Storytelling as a Strategic Business Tool we read how strategic storytelling has been enlisted to change attitudes and behaviours. But how can CIOs, CDOs and other transformation leaders of big data and other digital transformation initiatives become more effective through storytelling?
In this 7-page article Amanda Marko explains that while facts and figures extracted from big data push against established belief systems, stories pull at the heart strings, and suggests these eight steps:

  1. Anticipate the anti-stories
  2. Build trust in the results
  3. Connect to the strategy
  4. Paint a vision of the future
  5. Hit with a one-two combo
  6. Tell a story with a twist
  7. Make a connection
  8. Trigger a story

Listen to this podcast in which Amanda describes storytelling techniques for leaders.

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5 Steps To Transformation Success

  • Decide
  • Watch
  • Resources
  • Tune in
  • Learn

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About Me

With over 20 years helping managers and leaders generate commercial value from technology, Rob Llewellyn is dedicated to helping the new breed of digital economy professionals write the next digital economy success stories.

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