In The Irresistible Power of Storytelling as a Strategic Business Tool we read how strategic storytelling has been enlisted to change attitudes and behaviours. But how can CIOs, CDOs and other transformation leaders of big data and other digital transformation initiatives become more effective through storytelling?
In this 7-page article Amanda Marko explains that while facts and figures extracted from big data push against established belief systems, stories pull at the heart strings, and suggests these eight steps:
- Anticipate the anti-stories
- Build trust in the results
- Connect to the strategy
- Paint a vision of the future
- Hit with a one-two combo
- Tell a story with a twist
- Make a connection
- Trigger a story
Listen to this podcast in which Amanda describes storytelling techniques for leaders.
