Countless consulting firms can now be found evangelising business transformation approaches, which they have developed during a few internal workshops and wrapped up in promotional material for potential clients to read.
The reality is that few are based upon empirical research that has been qualitatively and quantitatively analysed, to create the most effective approach to business transformation. Most are shaped by a small group of internal staff, based on what they already know and think.
The Business Transformation Management Methodology (BTM²) developed by the Business Transformation Academy in Switzerland is different, and it has been put to work by the likes of Unilever, DHL, Samsung, SAP and many other leading brands.
Leading academics from top universities, along with some of the finest transformation experts from some of the world's most accomplished organisations worked for years to create BTM².