LinkedIn Pod Guidelines

The Transformation Content Creators pod exists on LinkedIn and is a place for transformation professionals – who are also content creators – to help one another get more exposure for themselves and their great content.

The pod concept is popular with social media savvy digital marketers. If you're a content creator, and you understand some basics about how LinkedIn's algorithm and social media works, you can get a lot of value from being part of a pod.

If you don't make an effort to understand the basics, you won't understand why so many digital savvy people are using them already. And if you're a digital transformation professional who wants to take advantage of digital yourself, you should be aware of these basics.

To learn more about LinkedIn engagement pods in general, scroll to the LEARN MORE section towards the bottom of this page. But please be sure to read everything below. If you don't, it's possible you'll end up mis-using the pod.


PURPOSE

An Engagement Pod is a private group of people who have agreed to engage on each other’s social media content in an effort to amplify the reach of each others’ posts.

When LinkedIn’s algorithm sees good organic engagement on a POST, it rewards that post by showing it to more people.

By being in the pod, your intention should be to help other members gain a wider audience on LinkedIn. And in turn they help you.


RECIPROCITY

The pod works on the old fashioned concept reciprocity. That means it’s not for people who are focused ONLY on promoting their own content and themselves. Pods are about give and take. Not take-take-take.

Reciprocity in the pod takes the form of boosting each other's posts by LIKING, COMMENTING and SHARING them.


HOW IT WORKS

1. You first need to have published HELPFUL LinkedIn POSTS (not articles) in the regular way.

2. Next you paste the URL of your post into the pod – see how here

3. Then people in the pod engage with your content. Liking AND commenting is preferred.

4. You should engage with the actual member posts – not in the pod itself.

5. Do not use the pod for conversations, questions or comments. Your engagement should be in the posts – not in the pod. Don't even introduce yourself and say hello. That's unwanted noise.

6. If you have a private question for me or anyone else in the pod, send a private message.


GROUND RULES

– ONLY share links to LinkedIn POSTS that YOU have posted

– Do not share LinkedIn ARTICLES

– Do not share posts from other people and organisations

– Do not share external links

– The pod is a closed group and invitation only

– Be nice and positive

– Post good content that people will want to like and comment on

– Post and engage regularly

– Focus on sharing HELPFUL content

– Don’t discreetly sell – social media doesn’t work that way

– If you feel that pods aren't for you, you can always remove yourself from a pod by clicking the three dots at the top-right of the pod and deleting yourself from the pod

You need to stay active in the pod to remain a member. If you don't engage with member posts regularly, you will be automatically removed from the pod and make way for new members who are prepared to engage.

These are typical guidelines found in most other pods. You need to be ok with all this, otherwise you and the pod concept won't be a good match.


APPLY TO JOIN THE POD

Pod membership is limited. If it's full, we will add you to a wait-list. We remove people when they get lazy or are clearly only focused on themselves and don't engage with other members' content. So places will become available.

To apply send a private message to Rob Llewellyn on LinkedIn and let him know you'd like to join the pod.

If you're not already publishing your own content in the form of LinkedIn posts, please don't apply until you start doing this. Pod members need to more than just transformation experts. They need to be transformation experts who also create original content of their own.


LEARN MORE

Have you wondered why some people on LinkedIn get hundreds and even thousands of likes and comments on their content, while others struggle to get just a few?

If you know the basics of digital marketing, you will already understand that the best way to gain popularity so that you become known, liked and trusted by more people is to consistently create incredible content that attracts a large, loyal, relevant, and engaged audience who will comment on your posts.

But what if you’ve got great content to share with the world, but your LinkedIn audience isn't that big yet? Or your posts just don't seem to be getting anyone's attention?

One tactic is to use LinkedIn engagement pods.

The members of a pod (who all have a common interest – such as transformation) will like and comment on each others’ LinkedIn posts.

This then triggers LinkedIn's algorithm to think to its digital self: “This content seems good, because so many people are interested in it – and so soon after it's been posted. Let me promote that content to another 10% of this person's connections and followers.”

If the engagement keeps coming, the algorithm will start showing your content to relevant people who are not yet your connections or followers.

Keep in mind that LinkedIn is a business, which like Facebook, makes money by selling advertising. So it's in their interests to be able to fill members' newsfeeds with highly relevant content that people are engaging with.

When you show LinkedIn that people engage with your content, it rewards you by giving you and your content more exposure across the platform.

Example of great content and engagement that LinkedIn rewarded

After about an hour of organic engagement by Rob Llewellyn's connections and followers, LinkedIn's algorithm thought to itself “wow, people like this! Let me show it to more people“. And so the cycle continued. At the time we took this screenshot, after 1 week, more than 100,000 people had seen the post and what Rob does. Thousands of them then followed him so they could see more of his content in the future. Are you getting the picture?

Example of weak content and engagement that LinkedIn ignored

Few people in Rob's network liked this post, so they didn't engage with it. LinkedIn's algorithm treated it as poor quality content and it had no interest in showing it to more people.

Engagement pods can help good content perform better, but they don’t make bad content popular. The engineering team at LinkedIn works hard to ensure the feed stays populated with good quality content.


DID YOU KNOW THAT …

When you include external links to your own or someone else's website in your posts, LinkedIn's algorithm will show your content to less people. Regardless of how good it is and the engagement it gets. This is because LinkedIn (just like any social media platform) wants people to stay on their platform. If you're sending people away from LinkedIn, that's like you standing outside a store and telling people to go away. Do you think that business owner will do you any favours then? Of course not! So LinkedIn's algorithm will treat you and your post accordingly. The lesson here is not to include external links in your LinkedIn posts. Use social media to get known, liked and trusted. Don't be obsessed with selling what you offer on your website. Whether you think that's fair or now, you'll do more harm than good to yourself.

When you join any pod on LinkedIn if you only share your own content and don't engage with other members' content, after a polite reminder, you'll probably be removed from the pod. Pods are not the right place for people who are only out to get what they can for themselves, and who don't understand or embrace the concept of RECIPROCITY. If this happens in our pod, please don't be offended. Just understand that pods are not for people who only care about distributing their own content.