McKinsey on The Digital Age & Disruption

Rob Llewellyn By Rob Llewellyn

McKinsey on The Digital Age & Disruption

The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Listen to David Edelman at McKinsey Digital explain how successfully adapting requires more than new strategies, and that it requires a complete restructuring of the marketing organisation and its operations and processes.
McKinsey is at least taking their own medicine having recently acquired the design firm Lunar to help them boost their digital transformation practice.