As Jeffrey Phillips wrote last week, the problem with corporate innovation is that executives often do not know whether to use external innovation experts to create new products and services, or build internal capabilities. Although this report from Cap Gemini reveals the fact that 38% of the world’s top 200 companies have set up innovation centres.
Meanwhile, year after year, thousands of seemingly timeless organisations perish like Kodak once did as a result of complacency. In today's ever-evolving environment, small change programmes are not enough to secure the future of firms in any industry, and a balanced approach to innovation and existing operational excellence is key.
This whitepaper provides a mechanism for developing a laser focus on how to restructure the CTO function for pursuing disruptive innovation.