Innovation to change business models, ways of working and create competitive advantage is one thing, but while leaders have read about disruptive innovation, many are not prepared to put in the effort to participate in radical transformation – which should be a concern for shareholders.
Bran Ferren said; “They tell their engineers to think outside the box, and the engineers dutifully respond by immediately designing a new box. They take the boxes they’ve already got, the products and processes already with them, and they usually make those boxes brighter, shinier, lighter, and more efficient. The result is usually more of the same with incremental improvement at best.”
But innovation to change the course of history transcends changing ways of working and creating competitive advantage. In this article, Bran explains why creating profoundly important new developments that change the way people live and think is really hard and requires several different innovations coming together – not only one.
In the TED Talk below, Bran suggests; to create for the ages, let's combine art and engineering.