The most visionary and transformational CIOs are incorporating mobile into their digital enterprise transformation. After all, with mobile being the consumer’s medium of choice, any company wishing to engage them needs to do so using mobile.
A recent Forrester survey highlights the fact that the most mobile-mature organisations have higher revenue growth rates than mobile laggards, which is reason enough for the CEO and line-of-business leaders to want to see what role mobility plays in the overarching digital business transformation strategy.
Forrester made these three key statements:
1. Mobility is thus an important revenue driver.
2. Mobile should be an integral part of the digital transformation strategy.
3. The CIO who fails in mobile will lose his job.
#3 is bold and cutting, but the reality is that every company needs a CIO who can innovatively leverage the technology that the average consumer uses on a day-to-day basis, to help the business generate growth, competitive advantage, and key insights using consumer data.
With the introduction of mobile into a company’s digital business transformation strategy, so too comes the opportunity to innovate new connection models with wearables, automotive devices and other ‘things’ to realise even greater competitive advantage and growth. This calls for a common digital business transformation approach such as the Digital Capability Framework that IT and lines-of-business can use to collaborate, innovate and transform more aspects of the business. A common framework also enables IT and the Business to communicate in one digital business transformation language and break-down some of the barriers that exist between IT and the Business in many organisations.
It’s important to keep in mind that as with all digital business transformation, the customer is only one component, and that mobile can be used to add value to an organisation’s operational efficiencies and empower the workforce to perform at their best. Mobile can even be used when considering new business models. So avoid limiting yourself to the transformation scope that many digital (advertising) agencies tend to focus on, with the knowledge that customer centricity is only part of digital enterprise transformation.