Five Steps to Pull Marketing Into The Digital Era
A recent report from McKinsey revealed that a staggering 84% of marketers do not have a formal content strategy or distribution process.
Regardless of whether a business consists of a single person or 100,000 employees, lack of a content strategy reflects a lack of strategy-driven digital transformation.
Read how digital marketing operations can transform business, which describes five steps to bring marketing operations into the digital era. And listen to David Edelman explain what companies should do to master digital marketing.