Does Prada Wear Digital?
Millions flocked to the movies back in 2006 to watch The Devil Wears Prada as Prada's success soured. But how well is Prada now wearing Digital?
The exclusive brand isn't looking so fancy with the board's apprehension to adopt digital being seen as a contributing factor to the company's 28% year-on-year drop in net profit. Prada only ranked Average in L2’s 2014 Digital IQ Index®. Watch this short video from L2 about digital trends.