Disrupting Digital Business – The Book
The world is shifting from an economy of products and services, to one that focuses on experiences and outcomes. Firms insisting that their antiquated models will continue to be successful will suffer the Kodak-effect and drift into history. Ray Wang's new book (published by Harvard) explains that current trends require a new way of thinking about business that includes these five key areas: 1. Consumerization of technology and the new C-suite; 2. Data’s influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce.
Read chapter 1 of Ray's book below and buy it from Amazon here. Get the Kindle version here.