Digital Transformation Certification
Digital transformation certification is a type of professional certification that demonstrates a person's knowledge and skills in the area of digital transformation. This certification verifies an individual's ability to implement and manage the adoption of digital technologies to transform businesses, organisations, and processes in order to enhance their overall efficiency, productivity, and competitiveness. Digital transformation certification can help launch you on a high-potential digital economy career path.
Why Digital Transformation is Important
Digital transformation is important because it allows organisations to take advantage of the benefits of digital technologies to improve their operations, increase efficiency, and enhance their overall competitiveness. Some of the key reasons why digital transformation is important include:
Improved Customer Experience
Digital transformation enables organisations to provide a more personalised and seamless customer experience by leveraging digital technologies, such as AI and data analytics, to better understand and meet customer needs.
Digital transformation can streamline processes and automate manual tasks, reducing the time and resources required to complete them.
Digital transformation can facilitate better collaboration and communication between employees, customers, and partners, leading to improved decision-making and increased innovation.
By embracing digital transformation, organisations can stay ahead of the curve and gain a competitive advantage over those that have not embraced digital technologies.
New Business Opportunities
Digital transformation opens up new opportunities for organisations to expand into new markets, reach new customers, and develop new products and services.
Digital transformation enables organisations to access and analyse large amounts of data, which can provide insights and support informed decision-making.
In today's rapidly changing business environment, digital transformation is becoming increasingly important as organisations look to stay ahead of the competition and adapt to new challenges and opportunities.
Benefits of Having a Digital Transformation Certification
The benefits of obtaining a digital transformation certification include:
A digital transformation certification course provides individuals with in-depth knowledge and understanding of digital transformation and its various aspects.
Having a digital transformation certificate on your resume can demonstrate to potential employers that you have the skills and knowledge to drive digital transformation initiatives within their organisations.
Credibility and Recognition
A digital transformation certificate validates an individual's expertise and demonstrates their commitment to staying current with the latest digital technologies and trends.
Through a digital transformation certificate course, individuals have the opportunity to enhance and refine their digital transformation skills, which can lead to more effective implementation of digital transformation initiatives.
Digital transformation certificate courses often bring together individuals from various industries and backgrounds, providing opportunities for networking and sharing of best practices.
Increased Earning Potential
With a digital transformation certificate, individuals can often command higher salaries and be considered for higher-level positions within their organisations.
Digital Transformation Certification = Trust
The strength of a digital transformation certification is based on a fundamental trust that a person who receives that certificate has proven that they possess the required knowledge required in the profession or practice of digital transformation.
With digital transformation certification, everyone (except the uncertified) wins as companies strive to thrive in a highly competitive digital economy, and professionals strive to secure the best roles and perform at their best.
Digital transformation certification remains one of the best and most effective mechanisms to assess the knowledge, skills and experience needed to perform a digital transformation role.
In fact, it's even more important for companies as hundreds of thousands of people now exaggerate their experience and understanding of the latest digital economy skills. This leaves hiring managers sceptical about many candidates who make bold claims about their expertise.
Digital transformation certification helps verify the claims and suggestions that candidates make these days, in their CVs, resumes, LinkedIn profiles and social media comments.
Digital Transformation Certification Verifies Expertise
Digital transformation certification is now separating amateurs from professionals in a discipline that has become very popular in recent years. As in other professions, digital transformation certification has become a key differentiator for those who want the most well-pid roles with the best companies.
Top 3 Reasons To Earn Digital Transformation Certification
Let me dive deeper into my top three reasons why the best professionals go out of their way to earn digital transformation certification.
Digital Transformation Certification Can Help You Get a New Role
When you stay in the same organisation for a number of years, slowly but surely you lose touch with the outside world. Your field of vision narrows, and you focus more on internal priorities, and less on the world outside your firm's walls. It's like being stuck in a goldfish bowl, and one of the biggest dangers of staying in a job too long is that you fall behind what's happening in the wider world. You might read about it occasionally online, but you can't get involved in it because you're constrained by the company you work for.
Unless your company is very innovative and transformational, it'll be difficult or even impossible to give yourself the new transformation experiences you need to grow as a digital transformation professional. People in companies that don't transform often get stuck in a rut. They do the same operational activities over and over, with little to challenge them, so they don't get to grow. Their skillsets become out-dated and less valuable.
When people change jobs, they need to work much harder to learn fast in a completely different company than the one they became accustomed to working with. This explains why people who go in and out of many companies – such as consultants – learn so much. Consultants are very comfortable walking into new business situations and figuring out how to navigate the new landscape they've just been parachuted in to help.
You need to demonstrate to hiring managers why you're the right person to help them orchestrate their transformation. What sets you apart from the other people who also claim to be the best candidate? Three success factors than can separate you from the crowd are knowledge, experience, and certification.
Digital Transformation Certification Can Help You Perform Better
If you already have a transformation management role inside an organisation, chances are that you have, or will face, your fair share of transformation challenges, because they come with the territory. No one charged with managing or leading digital transformation will escape the hurdles that transformation puts in front of them, but how we clear those hurdles in the way an athlete does on a track, is what separates the skilled transformation practitioner from the one that keeps falling. Not because of lack of passion, effort or even a desire to succeed – but because of lack of experience, knowledge, and skills.
Most large firms are bursting with operational expertise, but this is made up from an entirely different set of skills found in transformational management professionals. The reason why so many digital transformation efforts are struggling is because of the false assumption made by executives that a senior operational IT or business leader can become an overnight digital transformation master.
When leaders begin to hear the noise coming from a troubled transformation, one of the first things they do, is evaluate whether the person charged with managing that transformation is suitably equipped. The question of whether or not they're the right person for that job to be done comes next.
This means that those who don't have the right capabilities, will eventually be side stepped as executives re-assign responsibilities to a safer pair of transformation hands. So, it's vital that people charged with leading transformation equip themselves with the expertise they need to perform at their best and deliver what stakeholders are expecting.
Digital Transformation Certification Can Help You Get Promoted
Reason #3. To secure a better transformation role with your current employer
More and more executives are coming to terms with the fact that launching dozens of uncoordinated siloed digital projects is not the route to transformation success. So, the search for the right digital transformation management capability begins inside the company.
Most organisations have been built on operational expertise, and so they're typically well-staffed with it in all functions. While most operational managers and leaders have spent many years maturing their own operational capabilities, most have little if any experience of transformation. It's fair to say that while most operational leaders with two decades of experience have a few projects under their belts, few have had the responsibility of orchestrating an entire transformation.
This means that the opportunity for those that are prepared to educate themselves in digital transformation management are huge. The last thing any firm wants to do is bring in external consultants, so internal staff that are seen to have put themselves through transformation training and become certified, will have a clear advantage over their colleagues. An advantage that will enable them to work alongside leaders to ensure that all aspects of transformation are addressed.
People who take steps to become educated and certified in digital transformation give themselves a competitive edge that separates them from the majority of their colleagues. And provided they perform well in their first transformation management role; they'll be the natural choice for further promotion as their company becomes more ambitious with their transformation strategy and plans.
There are few smart professionals in the digital economy who turn their nose up at the prospect of becoming certified in transformation. Those that do often belong to the antiquated mindset brigade, with the notion that “they learned it all a decade ago”. These are exactly the type of people that are liabilities for companies, and who'll eventually find themselves – and the companies they might be leading – irrelevant in the digital economy.
Certification also protects companies by enabling managers to identify and hire competent people who've taken steps to have their expertise verified. All things being equal, companies prefer to hire a certified candidate over one who isn't certified, and research has revealed that credentials are significant factors in decision-making when hiring new staff and consultants. Many businesses have hard data that certification impacts their bottom line, so there's a significant benefit when hiring transformation professionals with credentials behind them.
Digital transformation certification can also improve an individual’s earning potential and studies show that those who with relevant credentials earn higher salaries than those who don't. Oracle University, for example, compared the average salary of individuals who held Oracle certifications versus those who didn't and found certified professionals earn 13.7% more than their non-certified colleagues.
Digital transformation certification that requires little effort or knowledge, or one that everyone can earn is typically of lower value than one that demands real effort, experience, knowledge, and skill. Acquiring a digital transformation certificate for attending a 45-minute webinar provides little if any value to professionals or companies. Whereas a rigorous regimen of training and assessment can provide a real competitive advantage to professionals – along with reassurance to hiring managers.
While brick and mortar located education has served the world well for centuries, we live in a digital economy. The need to travel to a building at a location and time that suits the organiser but not you, are now a thing of the past. In the way that we no longer need to inconvenience ourselves with visits to a library, as digital transformation professionals, we can now learn and become certified online. And we can do it at our own pace and in our own space – wherever and whenever we choose to! 24 x 7.
And when you've invested time, money, and effort to earn transformation credentials, you shouldn't keep it a secret. You want to be able to easily show it to other people such as your peers, current and future employers, and partners. You want to let these people know that you've learned a transformation management body of knowledge and that your knowledge has been verified by taking an exam.
With Blockchain technology, fake credentials should now be a thing of the past. By ensuring your certification uses the blockchain to store your credentials, you can reassure yourself and companies that blockchain technology is being used to verify your credentials.
Every certification these days should be accompanied by a suite of powerful marketing tools, to help you promote yourself online. Powerful social sharing features can enable you to quickly promote your credentials across 100's of social media channels. So, it's wise to ensure you get these kinds of powerful features from whichever certification you go with. The days of having to settle for a PDF and a piece of paper should be a thing of the past. Your certification should be digital.
Earning your digital transformation certificate is like having a key to a vast world of opportunities the transformation profession offers, placed in the palm of your hand. It can open doors you didn't even know existed, as your achievement of certificate will make a powerful statement about the expertise you bring to the table.
Digital Transformation Certification Can Help You
Ultimately, earning a reputable digital transformation certification that other seasoned professionals have earned can help you:
- Earn credibility and respect in your field
- Open more opportunities for advancement
- Increase your earning potential
- Enable you to pick and choose the roles you want
- Prove your willingness to invest in your own development
- Demonstrate your commitment to your profession
- Separate you from the crowd of uncertified amateurs
- Improve your transformation skills and knowledge
- Build confidence in your knowledge of the profession
- Help you manage large-scale transformation more successfully
- Position you to guide and advise senior managers and leaders
- Launch a new future-proof career
As with any certification, digital transformation certification demonstrates an understanding and knowledge about the profession, and it provides a basic licence to practice. But those doing the hiring and appointment of transformation leaders need to ensure that transformation certification is accompanied by adequate commercial experience, people-skills, and political intelligence.
If you're a hiring manager or leader in the digital economy, don't fall for the wild claims of expertise from the thousands who want a digital transformation role with your company. Look to see if and how their expertise has been verified, and whether they're a truly authentic digital economy manager or leader that your key executives could trust.
Digital Transformation Training Courses
Digital transformation training courses are educational programs designed to help individuals develop the knowledge and skills required to drive digital transformation within their organisations. Some of the common digital transformation training courses include:
These courses can be taken online, in-person, or through a combination of both. They are designed for individuals at all levels, from beginners to advanced professionals, and can be tailored to meet the specific needs and objectives of individuals and organisations.
These courses will complement the skills that every good digital transformation manager should have.
Digital Transformation Training
Our Digital Transformation course offers a comprehensive understanding of the benefits that digital transformation can bring to every aspect of your organisation. It highlights the essential elements that every organisation should keep in mind and outlines the four stages of creating a digital transformation plan.
However, a mere understanding of digital transformation is not enough to drive it throughout the entire organisation. Different groups, such as business leaders, IT leaders, and employees, require targeted training to acquire the necessary skills. To address this, we have designed three distinct learning pathways for digital transformation.
Digital Transformation Courses & Learning Paths
CXO Transform's learning paths provide a strong foundation to assist your organisation in aligning and executing its digital transformation strategy.
Digital Transformation Company Examples
Digital transformation has been implemented by many companies across a variety of industries, resulting in improved efficiency, increased competitiveness, and enhanced customer experiences. When you have the right combination of experience, skills, and digital transformation certification, you could find yourself involved in some very exciting digital transformation initiatives, such as those list below.
Amazon has leveraged digital technologies, such as AI and data analytics, to streamline its operations and enhance its customer experience.
Uber has disrupted the traditional taxi industry through its use of digital technologies to connect riders with drivers, providing a more convenient and efficient alternative to traditional taxi services.
Netflix has transformed the entertainment industry by leveraging digital technologies to provide personalised recommendations to its customers and deliver its content on-demand.
Spotify has revolutionised the music industry by leveraging digital technologies to provide a seamless, on-demand streaming experience for its users.
Walmart has undergone a major digital transformation, leveraging digital technologies to enhance its supply chain management and improve the customer experience both in-store and online.
HSBC has transformed its traditional banking services through the use of digital technologies, such as mobile banking and online account management.
These are just a few examples of the many companies that have undergone digital transformation and leveraged digital technologies to drive growth, efficiency, and innovation. There are thousands of others that need people with the right digital transformation certification and experience.
Final Digital Transformation Certification Tip
Look for a digital transformation which has been taken by successful managers and leaders from well-respected companies. For example, the THRIVE Transformation Management course has been taken by managers and leaders from the companies shown below.