Digital Misrepresentation and Hype

Rob Llewellyn By Rob Llewellyn

Digital Misrepresentation and Hype

“Cloud washing” was an attempt by tech vendors to rebrand an old service by associating the word “cloud” with it, and the same is happening with “digital”. While some have undertaken considerable academic and business research around digital and business transformation, others have re-labeled old ways of working that have been digitally washed and are not fit for new transformation purposes.
Read how ‘digital washing' can wreck your strategic business planning.

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About Me

With over 20 years helping managers and leaders generate commercial value from technology, Rob Llewellyn is dedicated to helping the new breed of digital economy professionals write the next digital economy success stories.

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