Digital Honey for Transformation Leaders
Whether the focus is on strategy creation, innovation, or transformation, etc; many companies struggle to sufficiently mobilise the masses and maintain energy levels. This need not be the case if more executives leveraged social media’s influence in their employees’ private lives and their increased familiarity with new digital-communication tools.
With this in mind, McKinsey suggests exploring electronic hubs that are designed to solve particular problems to drive new habits and encourage organisational change. They suggest engaging the workforce in better strategy, connecting silos with a social chain, enlisting key customers to improve the proposition, and uniting a dispersed sales force to drive higher sales.
Read how digital hives could help you create a surge around change.