Is Digital Lost in France?

Rob Llewellyn By Rob Llewellyn

Is Digital Lost in France?

In 1977, Welsh singer Bonnie Tyler sang about being lost in France but almost 40 years later, is Digital getting lost in France too? Even though French retailers continue to invest in digital strategy, when it comes to digital evolution among its peer countries, France was found to be in the middle of the pack.
Accelerating France's digital adoption speed could unlock billions of Euro in economic value. The key to closing France’s €100 billion digital gap will be in executing a comprehensive digital transformation.