Last week we posted a summary of global CIO survey results, which was one of the many that vendors set about creating each year as part of their content marketing strategies.
A few days later, Mario Devargas, a strategic IT advisory consultant at HP, suggested that these surveys tend to describe three top metrics that today’s successful CIO needs to manage, which are in his view: Speed, Security and Privacy, and Business Value. He added that relying on survey results without integrating “gut feelings and experience” to make business decisions is folly.
[well]“If you have 20 CIOs in a room, you’ll get 100 opinions” – Mario Devargas[/well]
Many would agree with Mario, but the nature of surveys and human nature is such that surveys are widely read, and as such serve their content marketing purpose for vendors. At the same time, they often provide an insightful glimpse of the CIO world of opinion outside of each company’s own kingdom, and serve up food for thought.
And see how Harvey Nash brought their CIO survey to life in November 2015 as part of their marketing strategy.