Arrow Electronics CMO Interview on Digital

Rob Llewellyn By Rob Llewellyn

Arrow Electronics CMO Interview on Digital

Arrow Electronics is a Fortune 150 company with 17,000 employees turning over almost $30 billion delivering technology solutions to an eclectic mix of markets including telco, transportation, medical, consumer electronics and others.
In a Halloween special, CMO Rich Kylberg caught up with Michael Krigsman of CXO Talk to share important digital transformation lessons.
In five years Rich has developed a stunning brand message and architecture, uniting this highly fragmented company around the world, helping Arrow become Fortune’s “Most Admired Company” in its industry.