A Handbook of Business Transformation Management Methodology

Rob Llewellyn By Rob Llewellyn

A Handbook of Business Transformation Management Methodology

The Business Transformation Academy has published their work on the Business Transformation Management Methodology (BTM²) in a 348 page “Handbook of Business Transformation Management Methodology”. Buy the handbook from Amazon here
‘BTM²' or ‘Business Transformation Management Methodology' presents a new approach to business transformation management, developed by a unique partnership of international corporations, academics, and consultants in response to the increasing pressures on organisations to perform in the face of a rapidly changing environment, and the inability of current transformation models to help in the implementation of change processes.
The Business Transformation Academy (BTA) manages a network operating under the auspices of the Business Consulting Division of SAP, the global provider of enterprise software and business support. Under the leadership of the BTA, a team of thought leaders from psychology, information technology, strategic management, process management, and social sciences have joined together to create a ‘360-degree' view of what business transformation means.
This handbook, created by 30 experts from all over the world is intended for C-level executives, reflective managers and consultants, and those with an academic interest in change and transformation. BTM² focuses on a holistic, integrative approach to transformation. The need to see transformation from a strategic point of view has long been espoused, but a conceptually robust and practical method to achieve this has yet to be articulated. This book provides such an integrative approach and methodology, with an emphasis on the balance between the rational and emotional aspects of transformation.
Transformation failure is chiefly laid at the door of poor needs analysis or poor communication. However, issues around the emotional readiness of employees to absorb and accept transformation initiatives are often underestimated. How the rational and emotional aspects of transformation can be combined is a consistent theme throughout this handbook.Critically for practitioners, the emphasis in this book is on execution.
Managers in transformation contexts often know what to do, and yet they fail to execute. This is an enduring feature of organisational life and this book is about closing the knowing-doing gap. A wide range of theory is discussed to help understand the phenomenon of transformation, but above all, this is a practical work. It is characterised by new content on key elements of transformation management and new insights from the case studies that were used to both develop and test the BTM² methodology that is offered here.
You can buy the handbook from Amazon here
 

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With over 20 years helping managers and leaders generate commercial value from technology, Rob Llewellyn is dedicated to helping the new breed of digital economy professionals write the next digital economy success stories.

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